Comparison · Link management with QR

Scanlight vs Bitly

Bitly is a link-management platform — short links, click analytics and branded domains — with QR codes as one feature. Scanlight is a dedicated QR tool: it makes free static codes with no account, decodes each one to prove it scans, and gives print-size guidance Bitly does not. Choose Bitly if you want a link-management ecosystem with branded short domains; choose Scanlight if the QR code itself is the job and you want it free, verified and correctly sized for print.

Make a code and see for yourself

What should the code do?Opens a web page

We add https:// if you leave it off.

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Codes with a label are scanned noticeably more often than bare ones.

A logo covers modules. We raise error correction to compensate and then decode the finished code to confirm it still reads.

Higher survives more damage but makes the pattern denser, so each module is smaller at the same printed size.

This sets the size the code needs to be for the distance people will scan it from.

What Bitly does better

Link management at scale. Bitly's core is short links, custom branded domains and click analytics across large volumes, with a mature API and integrations. If you already live in Bitly for links, its QR feature is convenient.

How they differ

Bitly is a link platform first; QR is an add-on to the short link. That is the right choice if branded short links and their analytics are your main need.

Scanlight treats the QR code as the product, not a by-product. It verifies the finished code scans, tells you how large to print it for the distance people will scan from, and gives you a free static code with no account — none of which a link-first tool prioritises.

Side by side

BitlyScanlight
Free QR codes with no accountLimited; account-basedUnlimited static, no account
Decodes to prove the code scansNoYes
Print-size guidance for scan distanceNoYes, per placement
Branded short links & link ecosystemCore strengthNot offered
Click/scan analytics at scaleExtensiveScan counts and breakdowns

A highlighted cell marks the genuine edge; where both are strong it is left even. An honest read, not a scorecard.

Choose Bitly if

  • Short links and branded link domains are your main need, with QR as a bonus.
  • You want a large link-management ecosystem and API.
  • You track link clicks across many channels, not just QR.

Choose Scanlight if

  • The QR code is the deliverable, and you want it free and verified.
  • You are printing codes and need the right size for the scan distance.
  • You do not want to sign up just to make a code.

Common questions

Is Scanlight a Bitly alternative for QR codes?
For QR specifically, yes, and with free static codes, scan-verification and print sizing Bitly does not focus on. For branded short links and link-management at scale, Bitly is the stronger platform — they are built around different jobs.
Does Scanlight shorten links like Bitly?
Dynamic codes use a short redirect link so you can repoint them after printing, but Scanlight is not a general link-shortener or branded-link platform. If short links are your primary need, Bitly is built for that; if the QR code is, Scanlight is.

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